It makes me uncomfortable how people have adopted corporate language when talking about themselves on the internet. You are not a corporation or a persona. You are a whole person.

You don't have a "brand" – you have passions and interests. You don't "create content" – you share thoughts, words, ideas, knowledge, and a whole galaxy of other things.

There are plenty of people out there who want to categorise you and put you in a box. Don't help them to do this.

You're so much more than that. 💚

@InvaderXan I definitely have a presentation which is not exclusively my passions and interests and thoughts nor is it the whole of them; it's a carefully curated collection of postings and interactions designed to depict a version of me that I feel good about and that I think people will enjoy.

"Brand" is a pretty concise metaphor for that.

IMO “persona” or “alter ego” are better ones, unless you’re trying to sell something.

@InvaderXan neither of those accurately captures that what I'm projecting is meant to exude a particular image that I want associated with me. 🤷

That’s literally what both of those things mean though.

@InvaderXan they're certainly not in common usage with that connotation.

I think you'll find most journalists would disagree with you on this. And then correct you that "brand" refers to something manufactured with the intent to sell something.

But if you really like corporate language, then please yourself, I guess.

@InvaderXan @kelbesque *~*social capitalism*~* is real and even if its not for money you are absolutely ~selling~ a version of yourself online to get followers (which are the currency in social capitalism) (which is fucked up im not saying this is a good thing)

@Torie @kelbesque
Fucked up is right. I wish the internet was more about people sharing things which they like, and less about people selling some version of themselves to buy numbers.


Well, our best hope of getting a less corporate internet starts with making our own corner of the Internet less based on these problematic ideas. Choose what you post and what you read according to your own rules, not the numbers, and you've got that for yourself, as far as possible.
@Torie @kelbesque

@anne @Torie @kelbesque
That's good advice, I think. I've always been of the opinion that, whatever part of the internet you use, you should use it for yourself before using it for anyone else.

I guess I'm coming at this from a funny angle - I've never been on Twitter, I don't know what an Instagram influencer is, and I still use IRC. But for each technology I ask, do I like what this will do to my life? 3d printing: yes. Instagram: meh. Mastodon: so far so good.
@Torie @kelbesque

Honestly, I've made close friends over social media who I would never have met otherwise. I've learned so much, both about the world and about myself. Even as so many people have become obsessed with politics and influence, this is still what I'm doing.

IRC. Livejournal. Twitter. Instagram. Tumblr. Mastodon. It's all been the same for me, ultimately. Places to talk to interesting people and share interesting things.

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Beach City

Beach City is our private beach-side sanctuary for close friends and awesome folks. We are various flavors of trans, queer, non-binary, polyamorous, disabled, furry, etc.